Search Engine Optimization (SEO) Services

Search engines like Google look at two things when evaluating a website and deciding where to rank it – relevance and trust. Relevance takes into account the quality of content on a website and the code behind the scenes. Building relevance means optimizing the code, and making sure the content accurately represents the business and the brand. Trust refers to how many other sites on the internet link back to a site. If a large number of high-quality sites point back to it and your content satisfies the searcher’s intent then the Google algorithm will start to trust it more and move it up in the rankings.

The keywords we suggest are unique to every business and are based on extensive research. We consider many factors including your specific products or services, industry, location, competition, and more. Our goal is find the keywords that will provide the most impact for your business, regardless of the package you choose.

Ruby Shore provides total transparency into the work that we perform. Each client gets access to a custom reporting dashboard, under your branding, showing every SEO action performed both on and off their website. Clients can track every action performed, as well as monitor keyword movement and overall performance. We also provide monthly updates for all SEO customers to review campaign activity and performance.

Good organic SEO can’t be done overnight, it takes time. Many of our clients start to see their rankings rise within 3-4 months. In fact, 86% of our small business clients reach the 1st page of Google after 6-9 months of SEO work (when implementing our recommended keywords). To know how a client’s campaign is performing, we provide total transparency into all of the work that we perform, under YOUR branding. We give each client access to our custom reporting dashboard, LaunchPad, that shows every single SEO action performed. Clients can track how every dollar of their spend gets used, as well as monitor keyword movement and overall performance.

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.