Protect Your Business from Google Maps PIN Manipulation – Maintain Your Ranking

Sep 3, 2024 | SEO

With Google Map Pins, Google has served as a beacon for numerous businesses looking to increase client traffic. It is one of the main aspects that enables companies to identify their location and make it easy for customers to discover them.

 

Recently, scammers have been abusing these pins to deceive users by placing locations thousands of miles away or even in the middle of a lake. This manipulation results in a sharp decline in rankings or potentially the suspension of the Google Business Profile (GBP) account.

 

What You Can Do:

It is crucial for every business that depends on Google Maps for client traffic to regularly review their listings. As Google does not alert you if your map pin is moved, daily monitoring is ideal. Make it a part of your morning routine to spend a few minutes checking your listing from a buyer’s perspective.

 

You can follow the below-given steps if you notice your Maps pin has been relocated:

  1. Log into a Google account that isn’t linked as an owner or manager of your GBP to avoid suspension.
  2. Search for your business on Google Maps.
  3. Click the ‘Suggest an edit’ button on your profile.
  4. Select ‘Change name or other details.’
  5. Choose ‘Edit map location.’
  6. Move the pin to the correct location on the map.
  7. Click save.

 

Check out the video, where Darren Shaw founder and president of WhiteSpark, explains the issue in detail during the first 3+ minutes. From 3:22 onwards, Darren offers a solution.

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