Almost every business these days has some sort of online presence, whether it’s a website or a social media profile. But if you want your business to grow, you need to go beyond just having a presence and start actively marketing your business online. And one of the...
How to Turn a Website into a Conversion Machine Using Google Analytics
If you run a business and have an online presence, the odds are good that Google Analytics is installed on your website. The good news is that this tool enables you to collect a tremendous amount of data about how people use your site so you can make it better. The...
Why Your Website Copy Is Important
Although website copy is often overlooked, it is a vital element to any successful website. A small amount of time spent on quality, effective website copy can provide a big benefit for your business and client trust. When you create really good content it will lead...
Why Responsive Design is Important to Your Website
Ever been on a website on your phone that just didn’t fit right? Did you have to pinch and zoom to see the site content? It likely was not a great experience and you probably would not be returning to that particular site again. With the rise and popularity of mobile...
Why Your Design Should Start with Content First
Building a website is like building a home, clients get excited about colors, accents, etc but no one thinks about the most important thing and that is the foundation. The foundation of any website is your content. Content is why users visit and stay engaged on your...
4 Signs Your Website Needs a Redesign
Technology moves at a fast pace, and that includes design trends. Every update brings a new way to connect with prospective customers. Users will immediately notice when a website has been unkept in terms of design. Not only will it distract them from the primary...
4 Things We Need To Know Before Designing Your Website
Websites are always fun and exciting projects to take on but there are many things to consider when designing a website for your company. It’s no small task to undertake, and some type of wire-framing, goal-setting, planning, testing, and more are needed to get...
Metro Aviation Website: Case Study
Building websites is an enjoyable and rewarding job if you are that type of person. Building and servicing helicopters that operate in eighteen states takes a whole different person. This is what Metro Aviation does every day. Metro currently operates more than...
WCAG 2.0: A Study About Accessibility
OPENING The internet is a vast open space filled to the brim with all sorts of websites and applications. The really cool thing is that anyone can go and make a website and put it on the internet for everyone to see. It is a great time to be alive, however in some...
Web Design & Social Media: What to Watch for in 2018
With the ushering in of a new year, we hear at Ruby Shore are excited to see where the web design and social media marketing industries go. The concept and style of these two services have definitely changed dramatically even over the past year. We want to look at...
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