Ruby Shore Blog
Content You Want to Read
Our posts are written by our team of Ruby Shore Software Developers, Project Managers, and Designers. Keep up to date with how we are working, what technology we are using and industry trends.

Benefits of Social Media Marketing for Your Business
Social media has been around for many years and there was some skepticism about the importance of it to businesses. Today there is no longer any doubt. Other than search engine optimization, social media marketing is the most powerful tool at our disposal. Social...
Why Responsive Design is Important to Your Website
Ever been on a website on your phone that just didn’t fit right? Did you have to pinch and zoom to see the site content? It likely was not a great experience and you probably would not be returning to that particular site again. With the rise and popularity of mobile...
Why Your Design Should Start with Content First
Building a website is like building a home, clients get excited about colors, accents, etc but no one thinks about the most important thing and that is the foundation. The foundation of any website is your content. Content is why users visit and stay engaged on your...
4 Signs Your Website Needs a Redesign
Technology moves at a fast pace, and that includes design trends. Every update brings a new way to connect with prospective customers. Users will immediately notice when a website has been unkept in terms of design. Not only will it distract them from the primary...
4 Things We Need To Know Before Designing Your Website
Websites are always fun and exciting projects to take on but there are many things to consider when designing a website for your company. It’s no small task to undertake, and some type of wire-framing, goal-setting, planning, testing, and more are needed to get...
Sprint To Discovery
Building Ideas Using Custom Software There are many ways to execute on designing and developing any type of custom software. The process becomes more difficult when adding factors such as working with a team, a client needs, or time constraints. Communication between...
Ruby Shore Software: One Year Later
“Today at Ruby Shore we are celebrating the 1 year anniversary of our merger. Although it was a smooth transition, it was also a slow methodical move that took years to put together. The initial conversations began in February of 2016. Within a quarter, both companies...
Metro Aviation Website: Case Study
Building websites is an enjoyable and rewarding job if you are that type of person. Building and servicing helicopters that operate in eighteen states takes a whole different person. This is what Metro Aviation does every day. Metro currently operates more than...
How to Optimize Your Marketing Efforts as a Small Business
Running your own business is something that requires a lot of time and dedication to get it operating smoothly. There are so many elements to take into consideration and not enough time to give all of them the light of day. One thing you should strongly consider is...
WCAG 2.0: A Study About Accessibility
OPENING The internet is a vast open space filled to the brim with all sorts of websites and applications. The really cool thing is that anyone can go and make a website and put it on the internet for everyone to see. It is a great time to be alive, however in some...
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