It’s a tradition, and Google has no intention of breaking it! That’s right…Google just launched it’s annual holiday season core update. And as usual, this move has caused quite a bit of stir among merchants who witnessed a drastic fall in their rankings at the height of the holiday buying season.
While this core update began on 11th November 2024 and was supposed to run for just two weeks, it took almost double that time and was completed only recently on 5th December 2024. Those who expected the search engine giant to stick to the schedule were left wondering as to when it would actually end.
Wild Swing in Rankings!
As expected, this core update has led to major changes in rankings. Also, speculations are rife on whether this was meant to be a personalization update.
Furthermore, there are some who report to have noticed radically different rankings when logged in as compared to when logged out of their Google accounts.
Final Takeaway
So far, there hasn’t been a clear pattern regarding the recent core update. All we’ve observed is volatility for logged-in users. However, we haven’t noticed any major shifts or drop in rankings for our clients. For more insights or to join the discussion about the update, feel free to reach out to our technical team.
